Capturing the real and raw
That Neg Lady is a freelance analogue and digital Photographer, Photo Retoucher, Casting Director and Studio Manager based in Somerset West, Cape Town. Her main and true artistic discipline is analogue photography, focusing on themes surrounding portraiture and documentary photography.
Claudia Schneider is the creative behind That Neg Lady; as a lover of everything old school, her work depicts a unique look and feel. You will always find Claudia in the darkroom, whether she is processing black and white film, or hand printing photographs.
With her multi-disciplined line of work, Claudia presents a unique background of knowledge, thus making each experience one to remember – offering services to both clients and analogue photographers alike.
“My curiosity lies within the realm of the ‘other’. I aim to provide different opportunities to change perceptions and ideals constructed by society, through the discourse of the imagery I produce”
Whilst simultaneously creating memories for others, Claudia is continuously working on personal and conceptual projects close to her heart.
Her love of photography started at an early age, “I remember picking up my first camera which was a Ricoh KR5 Super, it was my grandfathers. He was always enticed by the human form, environmental portraits and making use of the self timer for portraits with my grandmother.
I know now that this is where I get my inspiration from. I seek to photograph ‘others’ in order to question my own ‘truth’. I love the idea that I can create visual, tangible memories for others. I find joy in this.”
Let me capture your story!
That Neg Lady